iPhone Painting: Pencil drawing, iPhone photo, Brushes app: (7) Now let's get back to the nuts and bolts of managing the success of your career as an artist. Don't assume you know where to interested parties are coming from. You need to start from the beginning to tag your SOB... Source of business. How people finds you and what you did to get them to you is critical for building your branding marketing campaign. Some of the most financially successful artists turned it into a business while doing what they do best. You may not like his work, (I don't at all) but Dali was a master at marketing and branding himself. Picasso (just the opposite, love his work) was a master at not just his art but branding his many phases or periods of his art. So many resources are available to us today that all we need to do is use, as artists, what is in front of us. Achieve transparency through rows and columns. What that means is... build a matrix to track and manage the response you get form your efforts. Twitter, Facebook, Linkedin, Your Blog, Your website, word of mouth, art shows, flyers, art parties, business cards, gallery referrals, etc, etc, etc. As I have mentioned, you can not manage what you do not measure. As an example, if you send out a link for people to click on, tag it by using free services like www.bitly.com where it shortens the browser address and tracks how many times it was clicked and where in the world people are looking at your art. Put this data into an excel spreadsheet (Rows and Columns) and the numbers will tell you where you need to concentrate your efforts to get the best result and track those results to make sure it was right. An artplane does not fly from point A to point B, the navigational system constantly reads the location and the destination and recalibrates to path, it zig zags to its destination. As artists, we must zig zag to your success. Become financially free through your art by managing it like a business because it is just that.
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This is a good post. (love the drawing) The words resonate very strongly with me. Too many artists refuse to see what they do as a business or potential business.
ReplyDeleteAll of the points that you mentioned are critical to the success of any artist, that is unless you are touched by the hand of the almighty Saatchi or some other powerful collector who can launch your career into the stratosphere. No such luck for most of us...
Nice post Adelaide, thank you!
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